Internet Business Training

Our staff have so much experience in internet business that we don't just build websites, we teach people how to build businesses. We are currently teaching three courses through WEA in SA: "How to Get Your Business Online" (a 2-day course), How to Get Traffic to Your Website (a 3.5 hour course) and "How to Sell on eBay" (a 3.5 hour course). See below for details of dates and times.

If you are interested in attending one (or both!) of these courses, we would love to see you there. To book, go to the WEA website (look under "Internet" courses). These classes book out pretty quickly, so it is a good idea to book as soon as you can. The details of each course are below.

WEA Internet Marketing & eBay Events for 2009

We are also available to deliver custom courses - from 1 hour "info sessions" to 3 day intensives. If you have a group that you are interested in us talking to, please contact us. We can tailor the structure and content of the session to suit the needs of your group.

Course Outline: Start an Online Business

Description of Course

This course will identify the 7 essential steps to establishing and building a successful online business.  It is targeted at both people who have an existing business who wish to get that business operating successfully online and those who want to start a business online but who don’t have a product or service to sell. 

The 7 key steps to building a successful online business are:

1. Identifying a niche market (use an array of online tools and methods to identify some “hot” niche markets)
2. Developing or finding a product (or service) quickly and at low cost.
   
3. Registering a domain name and finding a host.
   
4. Deciding what type of website is required and selecting the best method for achieving that.
   
5. Adding a shopping cart and payment facilities to your site.
   
6. Getting traffic to your site (ie search engine optimization, pay per click advertising and more).
   
7. Converting visitors to customers (we won’t have time to cover much on this).
   

During the course, the tutor will go through each of these steps and explore various strategies and techniques for saving money and time, and for building a profitable online business. . At the end of the course students will have an understanding of the fundamental concepts and will know how to perform the bsic tasks and to commence the journey of running an online business.

Course Outline: "How to Sell on eBay"

Course Aims

1. To provide students with a good understanding of how eBay works.
2. To show students how to list an item for sale on eBay.
3. To show students how to maximise their profits on each item.

Course Objectives

1. On completion of the course students should be able to:
2. Register for an account on eBay.
3. Calculate the costs of selling on eBay.
4. Find products to sell.
5. Research a product to see what price it is likely to sell for on eBay.
6. Understand the elements of a good title and product photo.
7. Make decisions about length of auction, price, payment method, shipping method etc.
8. List a product for sale on eBay.

Teaching Methodology

The course will be taught by a combination of lecture and demonstration. An item will be listed for sale (in real time) during the course, so students can see exactly how it is done. Student questions will be answered throughout the session. Course notes are provided.

Content

1. General introduction to eBay
2. How does it work?
3. Finding products and researching the market.
4. Core elements of a listing – price, title, description, photos, payment, shipping.
5. Selling an item (done live).
6. Where to find help and additional resources.

New $10 Seminars - Adelaide Hills ONLY

Seminar 1: Essential Lessons for Getting a Website (8 April 2009, 6-9PM FULL, Repeat Session on 3 June 2009, 6-9PM)

How to save thousands of dollars on your new website!

• What type of website do you need? A basic site? A site with CMS? A shopping cart?
• How can you get a website for free?
• How do you compare web designers? Apples v Oranges?
• How not to get ripped off when you register a domain name.
• How to find cheap and reliable web hosting.

Seminar 2: Getting Traffic to Your Website 101 (13 May 2009, 6-9PM FULL, Repeat Session on 17 June 2009, 6-9PM)

Help! I've Got a Website, but No One Visits

• How to find out how many visitors your site is getting.
• Keywords. Keywords. And did I mention keywords!
• Essential first steps to getting indexed by search engines.
• Introduction to search engine optimisation.
• 10 simple SEO strategies to give your ranking a boost.

Seminar 3: Getting Traffic to Your Website 102 (27 May 2009, 6-9PM FULL, Repeat Session on 1 July 2009, 6-9PM)

I want some traffic and I want it now!

• What is pay per click advertising?
• Why is PPC the most brilliant strategy ever?
• How to set up a Google Adwords campaign
• 3 strategies to increase your click through rate (CTR).
• 3 strategies to decrease your cost per click (CPC).

To book or for more information:

Bob Geary
Regional Project Manager broadband development
Adelaide Hills Council
Ph: 08 8391 1374
Mobile: 0438 827 234
Email:    bgeary [at] adelaidehills [dot] com [ dot] au